Summer Safety Starts With a Helmet

So you got a sweet, new, stylish helmet to cruise the streets this summer–that’s awesome! But sporting a helmet is only the start of your safety checklist. Here’s a quick list of essential tips to keep your rides safe all summer long. Eyeballs On The Road Smart riders pocket their smartphone and keep their eyes
Read Post

A Love Letter From Your Brain

Helmet

To my favorite person, There’s no denying it, we make a great team. It’s like we have a special connection that keeps us in sync. Like the way you pedal a bike through the city, or cruise on an e-scooter while I manage the motor functions. Oh, and that time when I thought up that

Continue Reading

Kids 1 – Adults 0

Biking, Community, Helmet, Safety

Most People Know Children Are Required to Wear Bicycle Helmets, but Many Adults Never Think to Put One On and This Is the Result… Where Is Your Helmet? Yes, you. When did adults stop wearing helmets? Only 38% of adult bike riders regularly wear their helmets.1 We have enforced the helmet policy upon our kids,

Continue Reading

Geoff Holman | Red Bull Illume Contest

Community, Skiing, Winter

The Red Bull Illume is one of the world’s greatest adventure and action sports photo contests. It highlights the best photos on the planet, showcasing the drive and love the photographers have to chase the best moments captured on camera. Please support and vote for photographer Geoff Holman! He captures Adam Benson crushing some deep

Continue Reading

Pass N Pillows

Skiing, Snowboarding, Video, Winter

Episode 1 – Pass N Pillows A couple days of fun up in, what’s becoming quite a popular zone in Rogers Pass. Pillows and fun times! That’s what living in the mountains is all about! #ShredTilDeath Riders: Louis Audet, Nathaniel Friesen, Jessie Oatway, Kyle Loose, Danny Bertrand, Dave Booher, Ave Perry & Ian Butler Music from Makedef Follow on Instagram @oatway_productions

Continue Reading

Outdoor Retailer

Community, Industry News

2019 OUTDOOR RETAILER SNOW SHOW:Jan. 30-Feb. 1, 2019 Denver, CO The Outdoor Retailer + Snow Show is an exciting opportunity for SIA members, the entire industry and our passionate community to conduct business, learn about the issues and new trends in our industry and collaborate with old friends. The excitement and positive feedback from all

Continue Reading